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ProDen PlaqueOff® - The Original

Learn more about ProDen PlaqueOff®
– the story, the brand and the product family

Natural Oral Care for Pets with ProDen PlaqueOff®​

ProDen PlaqueOff® is a natural pet food supplement containing selected natural seaweed – shown in clinical trials to reduce plaque accumulation, the formation of tartar and to improve bad breath. The active ingredient, the seaweed Ascophyllum nodosum, is harvested along the North Atlantic coast. The 100% all natural product, ProDen PlaqueOff® is free from additives and artificial preservatives and contains no gluten or added sugar.

How it all started. 

The Story of ProDen PlaqueOff®

ProDen PlaqueOff® has its roots in the 1970s when Swedish dentist Dr. Sune Wikner noticed an unexpected improvement in one of his patient’s oral health. This patient, who had long struggled with chronic tartar build-up, suddenly showed a significant reduction in plaque and tartar. Curious about this change, Dr. Wikner began investigating the cause and discovered that it was linked to a new addition to the patient’s diet—a specific type of seaweed, Ascophyllum nodosum.

Years later, in 1999, Dr. Wikner and his future colleague Roland Fastberg observed a similar effect in a dog whose teeth benefited from pet food containing the same seaweed. Inspired by these findings, they founded Swedencare and developed ProDen PlaqueOff®, a completely natural dietary supplement made from carefully selected Norwegian seaweed.

ProDen PlaqueOff® is suitable for both cats and dogs and helps reduce plaque and tartar buildup. This 100% natural product is free from additives, preservatives, gluten, and added sugar, offering an effective, easy-to-use solution for improving pet oral health. Harvested from pristine locations beyond the Arctic Circle in Norway, ProDen PlaqueOff® seaweed thrives in one of the purest environments on earth. Exposed to extreme seasonal conditions, this seaweed naturally develops beneficial compounds, ensuring a product of exceptional quality.

How ProDen PlaqueOff® works? ​

The natural ingredient works through the saliva where it prevents new plaque from forming and softens existing tartar. The result – in form of visibly whiter, cleaner teeth and fresher breath – are usually seen within three to eight weeks, with continued use. The effect can be seen for as long as the product is being used.

ProDen PlaqueOff® Product Family

All products in the ProDen PlaqueOff® family contain the same natural active ingredient and produce the same effect. 
The products work great to use together and are suitable for different occasions.

ProDen PlaqueOff® Powder

ProDen PlaqueOff® Powder is a 100% natural supplement made from sustainably harvested kelp. Clinically proven to reduce plaque and tartar, it also helps improve bad breath. This VOHC-approved product is easy to use—simply sprinkle the powder on your dog or cat's food daily. Results are typically visible within 3-8 weeks. Available in three sizes (60g, 180g, and 420g) for dogs and one size (40g) for cats. It’s suitable for dogs & cats of all sizes but not recommended for those with thyroid issues due to its natural iodine content.

ProDen PlaqueOff® Dental Care Bones 

The only dental bones that combine the mechanical cleaning action of chewing with the clinically proven benefits of ProDen PlaqueOff®. They help remove existing plaque and tartar while preventing new buildup. Enriched with omega-3, -6 fatty acids, and antioxidants to support immune health, they come in various flavors like Chicken & Pumpkin, Turkey & Cranberry, and more, with a Mini Bones option for smaller breeds.

ProDen PlaqueOff® Dental Bites 

These bites are a tasty treat designed to support your pet’s oral health, delivering the same benefits as ProDen PlaqueOff® Powder. Available for both dogs and cats, these bites help reduce plaque and tartar, making them an ideal complement to regular dental care. They come in 60g and 150g bags, perfect for pets of all sizes, and are an excellent choice for health-conscious pet owners looking to reward their pets while promoting good oral hygiene.

ProDen PlaqueOff® Soft Chews 

A new convenient way to give your daily dose of A.N ProDen®! These new treats are a soft edition to our popular and growing brand ProDen PlaqueOff®. Our Soft Chews contain the 100% natural, unique kelp ingredient A.N ProDen®, shown in clinical trials to help control and improve plaque and tartar and to help improve bad breath when used as directed.


Natural

The active ingredient A.N ProDen in ProDen PlaqueOff is 100% natural organic kelp.


Clinically Studied

Proven positive-effect confirmed by several clinical studies, VOHC-approved and recommended by vets.


Effective

It works with the pet’s body and creates an effect that dissolves existing tartar build-up and prevents new deposits from forming.


Easy to use

Easy-to-use and flexible applications, from powder, to dental bites, to soft chews, to bones.